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Keys to International Business Success

16 febrero, 2017 -6:30 pm - 8:00 pm


What are the key success factors in international markets? Are you planning to take your business international or already in international markets?

The opportunities for international development are infinite, and the potential for exponential growth is alluring. However, achieving success demands a well-conceived global expansion plan that is grounded in accomplishing specific corporate goals through the careful formulation of business development strategies. Paying special attention to cultural issues often makes the difference between success and failure in international markets.

Regardless of size or ownership structure, companies that take a proactive, strategic approach to evaluating and understanding both risks and costs will stay one step ahead of the competition and reap the benefits of a successful globalization initiative. It is a matter of developing the right strategy to win local markets and their consumer base by asking the right questions at the right time to the right people.

In this workshop we will explore the keys to international expansion and take a deep look into the main differences in business culture among these countries: Spain, Germany, United States and China.

About the speaker


Silvia Lizcano is entrepreneur, motivational speaker, empowerment coach and international business consultant. She has supported organizations and individual leaders achieving success and making the required shift for themselves and their organizations.

Having extensive experience in business development, marketing and executive training in numerous industries, Silvia Lizcano has conducted business in +50 countries across Europe, America and Asia. She holds a degree in business studies and a master’s in International business. In 2001 she successfully completed the EU-China Managers Training Programme. She is passionate about intercultural communication and international negotiation and is fluent in Spanish, French, German and Chinese Mandarin.





16 febrero, 2017
6:30 pm - 8:00 pm
Categoría del Evento:


Wayco Ciutat Vella
Calle Gobernador viejo, 29
Valencia, 46003 España
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