Melany Domínguez, winner of the 2025 Wayco Grant for Women Entrepreneurs in Valencia, leads a movement focused on emotional wellbeing through journaling.
At Wayco, we believe in purpose-driven entrepreneurship. That’s why every year we award the Wayco Grant to women entrepreneurs whose projects align with our core values: sustainability, innovation, and above all, social impact. One of this year’s winners is It’s OK Generation, founded by Melany Domínguez, a young creator from Valencia who is transforming the way we relate to our emotions.
Her proposal is as simple as it is powerful: to help us feel well. Not from the pressure of “you have to be happy,” but from the honesty of “it’s OK not to be OK.” That’s the mantra behind her initiative: It’s OK Generation. It’s OK Generation.
The power of journaling
At the heart of this project is a practice that’s gaining more and more recognition in the world of wellness: journaling.. Often translated as “keeping a diary,” journaling goes far beyond the classic “Dear diary.” Melany defines it as a powerful tool to clear the mind, connect with oneself, and support mental health.
We live in a time of overstimulation and constant stress. In contrast, journaling offers a personal and transformative refuge. Writing down what we think and feel not only helps us release tension—it also fosters self-awareness, better decision-making, emotional regulation, and creativity.
As Melany puts it: “When we put our worries into words, the simple act of seeing them written down often gives us perspective. It’s as if writing helps us unload the emotional weight of our thoughts.”
Feel Good Journal: More Than Just a Notebook
From this vision came the Feel Good Journal, the first guided and illustrated journal in Spanish, now a best-seller Approved by psychologists and thoughtfully designed, the journal takes users on a journey of self-exploration through pages dedicated to gratitude, mood tracking, daily reflections, creative exercises, and activities to enjoy with others.
No prior experience is needed. The Feel Good Journal is meant for anyone looking to care for their inner world—at their own pace, without pressure or judgment. With a kind, visual, and approachable format, the journal has become a valuable tool for those seeking to enhance their wellbeing through mindful writing.
Purpose-Driven Entrepreneurship from Valencia
From her base in Valencia, Melany has built a growing community. Through It’s OK Generation, she offers resources, workshops, products, and digital content with a clear message: taking care of yourself is important—and it’s possible with simple, accessible, and sustainable tools.
This approach, centered on emotional wellbeing, intentional design, and positive social impact, is a natural fit with Wayco’s philosophy. That’s why we’re proud to name It’s OK Generation as one of the recipients of our 2025 Grant for Women Entrepreneurs.
What’s Next?
The journey of It’s OK Generation is just getting started. With the support of this grant, Melany will continue to develop new products, partnerships, and experiences that promote a more connected, conscious, and human way of living.
Because at Wayco, we believe that entrepreneurship can also be a way of caring for others. . And Melany is the perfect example of how a project born from the heart—and with a clear purpose—can have a powerful impact.
