Hosting an online event is no longer a thing of the future. Today, companies, professionals and personal brands use webinars to inform, educate or sell — from anywhere in the world. But if you’re still not sure what a webinar is, how it works or how to make the most of it, here we explain everything step by step.
What Is a Webinar?
The word webinar comes from the combination of web + seminar, and literally translates as web seminar.. It’s a presentation, workshop, talk or training session delivered over the internet, live or pre-recorded, which participants can join from anywhere.
If you’re wondering ‘what is a webinar and what is it for?’, the answer is simple: a webinar allows you to share knowledge or valuable content in an audiovisual and often interactive format. It’s an extremely useful tool for marketing, training, human resources, sales or customer service.
The term webinario is also used in Spanish, though less frequently. Both mean the same thing. So, if you were wondering what a webinario is — it’s exactly this.
The Benefits of Webinars: What Are They For?
Webinars aren’t just a passing trend: they’ve become one of the most powerful tools for communicating, teaching, connecting and selling in the digital space. They’re especially effective in inbound marketing strategies, online education, lead generation and brand positioning.
Through webinars, professionals can share valuable knowledge, build a direct relationship with their audience and achieve specific goals — from explaining a product to training a team or launching a sales campaign.
In short, a webinar is an excellent content-generation strategy for your audience and a powerful tool to attract potential clients. With a webinar you can:
- Reach a global audience without travelling or hiring venues.
- Strengthen your professional image by sharing useful, specialised content.
- Encourage real-time interaction, something pre-recorded content doesn’t offer.
- Capture qualified leads for your business organically and effectively.
- Save costs without sacrificing the impact of an in-person event.
If you’re looking for a professional environment to host your webinar, deliver it with a good connection or record it in high quality, a coworking space such as Wayco can be your best ally.
Did you know that many coworkers use our meeting rooms as settings to record or broadcast their webinars? Find your ideal space at Wayco Ruzafa, Wayco Abastos or Wayco Cabanyal.
As we’ve mentioned, a webinar allows you to share valuable knowledge, build a direct relationship with your audience and reach clear objectives — from explaining a product to training a team or launching a sales campaign.
- Reach without borders. You can reach people worldwide without travelling or hiring physical venues.
- Authority and trust. Sharing useful or specialised content positions you as a reference in your field and helps build trust in your brand.
- Real-time interaction Unlike a recorded video, a webinar allows you to answer questions, launch polls or chat live with your audience.
- Qualified lead generation. Pre-event registration helps you capture contacts who are genuinely interested in the topic — ideal for future commercial actions.
- Low cost and high scalability. With affordable digital tools, you can host events for 10 or 1,000 people using the same setup.
How Does a Webinar Work?
A webinar works like a virtual meeting or conference room where one or more speakers present a topic to an audience connected from their own devices (computers, tablets or phones), either live or recorded.
Everything You Need to Organise a Webinar
Depending on the type of webinar, the format may vary — it could feature a single speaker, several panellists, interviews or even interactive sessions with giveaways and live chats.
- A webinar platform such as Zoom, Google Meet, Microsoft Teams, Webex, Demio or WebinarJam.
- Structured content (presentation, demo, panel discussion, training session, etc.).
- A promotional channel: social media, email marketing, a registration page, etc.
- A clear strategy: are you going to educate, sell or build loyalty?
During the webinar, the presenter delivers the content while attendees listen, participate or take notes. At the end, there’s usually time for a Q&A session or a call to action.
Many webinars are recorded so registrants can watch them later — increasing both their value and reach.
How to Create a Successful Webinar, Step by Step
Here’s a step-by-step guide to preparing a professional webinar from scratch:
Define Your Objective
Do you want to sell a product? Generate leads? Train your clients? Your goal will determine the content, tone and final call to action.
Choose the Topic and Craft an Engaging Title
Pick a title that addresses a real audience need, for example:
- ‘How to Improve Your Personal Brand on LinkedIn’
- ‘SEO Strategies That Actually Work in 2025’
- ‘A Practical Guide to Investing in Cryptocurrency from Scratch’
Include the word free or highlight the key benefit, if appropriate.
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Prepare the Structure of Your Webinar
A basic outline might look like this:
- Brief welcome (5 min)
- Introduction to the topic and objectives (5 min)
- Main content (25–40 min)
- Q&A session (10–15 min)
- Closing and call to action (3–5 min)
Choose the Right Tool
Zoom is ideal for its simplicity, while more advanced options such as WebinarJam include features like automated reminders, integrated landing pages or polls.
Create a Registration Page
Include:
- The webinar title
- Date and time
- A short summary of the content
- Featured speakers
- A registration form
Promote Your Webinar
Use social media, email marketing and, if possible, paid campaigns to attract more traffic. Remember to send reminders to registrants the day before and on the day of the event.
Practise Before Going Live
Do a full rehearsal. Check sound, connection, presentation and timing. Make sure to record it in case you want to use it later as a lead magnet.
Evaluate the Results
After the webinar, analyse:
- How many people registered vs. how many attended
- Participation rate in polls or Q&A
- Final conversion rate if there was a call to action (sales, downloads, sign-ups, etc.)
Conclusion: The Power of Webinars in Your Strategy
Now that you know what a webinar is, how it works and how to create one step by step, it’s time to put it into practice. It’s a high-impact tool to connect with your audience, create value and strengthen your brand — without the need for major investment.
Remember, you don’t need to be a tech expert: with a compelling story, a well-structured presentation and a clear strategy, you can achieve impressive results.
